Puma is sport. This obsession can be seen by their passion in designing, manufacturing and marketing sports products such as footwear, clothing and accessories. For more than 70 years, Puma is renowned for their ability to create products for the world’s fastest athletes. Their reputation is further enhanced by their ability to infuse performance with sports-inspired lifestyle into their products for sports such as football, running, basketball, golf and motorsports. This design language can be seen in some of their women’s backpack.
The Brand Story of PUMA
PUMA’s long-standing tradition of producing high-quality athletic goods started with the Dassler Brothers Shoe Factory, established by Rudolf and Adolf Dassler in their German home in 1919. 28 years later, the brothers fell out and went separate ways. Rudolf Dassler relocated to a another building that belonged to the family and established PUMA. He converted this storage building into a factory with the aid of 14 workers. And the rest was history.
Leaders On And Off The Field
From team sports, like football and rugby, to individual sports, PUMA supplies athletes with the best equipment on the fields, tracks and courses. Off the field, PUMA’s belief that sports is a lifestyle is seen in their stylish sports apparel designs that can be worn anywhere, anytime.
PUMA’s Sustainability Efforts
As a sports company, PUMA recognises the importance of sustainability in sports. They recognise shortcomings and strengthens them towards the goal of sustainability. PUMA believes in integrating sustainability into every aspect of the manufacturing processes for all products – from sourcing raw materials to the manufacturing stage, both socially and environmentally.
PUMA understands the importance of creation to level up on sport performance and to keep moving forward, grounded by science. At PUMA Innovation there are five ethos that drive innovation: be a pain, be connected, be brave, be open, be ready. To create a final product, designers talk to athletes, look beyond their scope and adopt a human-centered focus in their designs.
Reform, Equality for All
Living without discrimination should not be open to debate. That’s why PUMA is working with nonprofits organisations like The Trevor Project and BAGLY to accelerate equal rights, personal autonomy, and freedom of expression for LGBTQ+ communities. PUMA do not tolerate racism, bigotry, or police brutality.